Performance Overview · Mar 2026
Chanel Eyewear Test
Mar 1 – Mar 31, 2026
Executive Summary
Impressions
312,450
vs 300,000 target · +4.2%
Spend
£4,850
of £5,000 budget · 97%
Avg CPM
£15.52
Effective rate
Reach / Freq
185k / 1.68
Unique users reached
Viewability
78%
CTR
0.42%
Quality Snapshot
Premium Environment Index
91/100
Composite quality score
Brand Safety
100%
Fraud Rate
0%
Time-in-View
18.4s
Scroll Depth
62%
Publisher Overview
Publisher
Impressions
Viewability
CTR
Wonderland Magazine
85,000
82%
0.48%
Gentleman's Journal
72,000
79%
0.41%
The Rake
64,000
76%
0.38%
Rouleur
48,000
74%
0.35%
Little White Lies
43,450
77%
0.39%
Strategic Recommendations
Increase spend on Wonderland Magazine — delivering +22% higher engagement than network average.
Prioritise Leaderboard formats in the next flight. Outperforming MPU on viewability (+6pp) and CTR.
Maintain mobile-first weighting. 72% of delivery is on mobile with reach and frequency within benchmark.
Quality & Environment · Mar 2026
Chanel Eyewear Test
Mar 1 – Mar 31, 2026
Quality & Environment
Premium Environment Index
91/100
Composite quality score across all inventory
Brand Safety
100%
Verified across all placements
Fraud Rate
0%
IVT < 0.1% industry threshold
Avg Time-in-View
18.4s
2.3x industry benchmark of 8s
Scroll Depth
62%
Avg page depth at ad render
Viewability Trend
Week-by-Week Viewability
Peak performance in W3 (Mar 15–21) at 80%
Daily Viewability — Mar 2026
Range: 74% – 81% · Avg: 78%
Time-in-View by Format
MPU 300×250
16.2s
76% of session avg · Viewability 75%
Leaderboard 728×90
21.3s
Top performer · Viewability 81%
Mobile Banner 320×50
17.8s
84% of session avg · Viewability 79%
Viewability by Publisher
Wonderland Magazine
82%
Leaderboard network avg
81%
Gentleman's Journal
79%
Little White Lies
77%
The Rake
76%
Rouleur
74%
Audience Insights · Mar 2026
Chanel Eyewear Test
Mar 1 – Mar 31, 2026
Audience Overview
Total Reach
185,000
Unique users
Avg Frequency
1.68
Exposures per user
Peak Age Group
25–34
28% of total reach
Top Market
UK
65% of impressions
Reach Build
Cumulative Unique Reach by Week
Strong reach build in W1–W2. Curve flattening from W3 onwards is expected as addressable audience saturates — healthy sign for a 4-week flight.
Demographics
Gender Split
Device
Geography
Age Breakdown
Top Interests & Affinities
UK City Breakdown
Top UK Cities
Frequency Distribution
Publisher Performance · Mar 2026
Chanel Eyewear Test
Mar 1 – Mar 31, 2026
Network Overview
Active Publishers
5
Network Viewability
78%
Avg Network CTR
0.42%
Brand Safety
100%
Publisher Scorecards
Wonderland Magazine
Fashion & Culture
Time-in-View
21.1s
Fraud Rate
0%
Scroll Depth
68%
Gentleman's Journal
Luxury Lifestyle
Time-in-View
19.4s
Fraud Rate
0%
Scroll Depth
64%
The Rake
Men's Style
Time-in-View
17.2s
Fraud Rate
0%
Scroll Depth
60%
Rouleur
Cycling & Sport
Time-in-View
16.8s
Fraud Rate
0%
Scroll Depth
58%
Little White Lies
Film & Arts
Time-in-View
17.6s
Fraud Rate
0%
Scroll Depth
61%
Creative Performance · Mar 2026
Chanel Eyewear Test
Mar 1 – Mar 31, 2026
Ad Creative Mockups
Chanel Eyewear — Oct–Mar 2026 · All formats
Leaderboard — 728 × 90
MPU — 300 × 250
Mobile Banner — 320 × 50
Shown at actual pixel dimensions (320×50)
Format Summary
MPU 300×250
140,000
Impressions · 44.8% of total
Leaderboard 728×90
Best Format95,000
Impressions · 30.4% of total
Mobile Banner 320×50
77,450
Impressions · 24.8% of total
Daily CTR Trend — Mar 2026
MPU
Avg CTR: 0.40%
Range: 0.37% – 0.42% · Stable
Leaderboard
Avg CTR: 0.46%
Range: 0.42% – 0.48% · Consistent uptrend
Mobile Banner
Avg CTR: 0.42%
Range: 0.39% – 0.43% · Steady
Creative Fatigue Indicators
Format
Avg Freq
W1 CTR
W4 CTR
Fatigue
MPU 300×250
1.74
0.39%
0.40%
Low
Leaderboard
1.58
0.43%
0.46%
None
Mobile Banner
1.69
0.41%
0.42%
None
Commercial Performance · Mar 2026
Chanel Eyewear Test
Mar 1 – Mar 31, 2026
Cost Summary
Effective CPM
£15.52
Cost per 1,000 impressions delivered
Cost per Viewable 1k
£19.90
vCPM — viewable impressions only
Cost per Click
£3.69
Across all formats and placements
Budget Pacing
Budget Utilisation
Total £4,850 of £5,000 · 97%
Cumulative Spend
Week-on-week build
W1: £950 → W2: £2,130 → W3: £3,470 → W4: £4,600 → Final: £4,850
Weekly Spend
Weekly Impressions
Week-by-Week Breakdown
Week
Spend
Impressions
CPM
View
CTR
W1 Mar 1–7
£950
60,200
£15.78
76%
0.39%
W2 Mar 8–14
£1,180
76,100
£15.51
77%
0.41%
W3 Mar 15–21
£1,340
86,400
£15.51
80%
0.44%
W4 Mar 22–28
£1,130
72,800
£15.52
79%
0.43%
W5 Mar 29–31
£250
16,950
£14.75
78%
0.42%
Total
£4,850
312,450
£15.52
78%
0.42%
Cost Benchmarks
eCPM vs Benchmark
28% below category avg — excellent value
vCPM vs Benchmark
26% below category avg
CPC vs Benchmark
37% below category avg — outstanding
Strategic Insights · Mar 2026
Chanel Eyewear Test
Mar 1 – Mar 31, 2026
Campaign Health Score
Delivery
A+
+4.2% over target
Quality
A
PEI 91/100
Efficiency
A
28% below benchmark CPM
Brand Safety
A+
100% verified
Strategic Recommendations
Publisher Strategy
Increase spend allocation to Wonderland Magazine by 15–20% in the next flight. At 0.48% CTR and 82% viewability it is the strongest-performing placement and has headroom for further scale.
Expected impact: +18% engagement uplift
Format Mix
Shift the Leaderboard (728×90) from 30% to 40% of total impressions. It leads on every metric: viewability (+6pp vs MPU), CTR (+15%), and time-in-view (21.3s vs 16.2s).
Expected impact: +6pp viewability gain
Mobile Creative
Maintain 72% mobile weighting — the audience is there. Commission a refreshed Mobile Banner creative for the next flight to reset engagement and reduce any risk of fatigue at higher frequencies.
Expected impact: +0.04pp CTR improvement
What to Test Next
A/B Test: Creative Messaging
Run two Leaderboard variants — one product-led, one lifestyle-led — across Wonderland and Gentleman's Journal. Split 50/50 for 2 weeks to identify which message resonates with the 25–34 female segment.
Recommended budget: £1,200 test budget
Retargeting Layer
48% of users were reached only once. A retargeting pool of ~89,000 users with 2+ exposures is available. A retargeting flight with a distinct lower-funnel CTA could significantly improve conversion efficiency.
Recommended budget: £800 retargeting flight
Expand Publisher Network
Consider adding Monocle and Wallpaper* to the network for the next flight. Both index strongly against the 35–54 AB1 audience and could help grow reach without compromising brand safety.
Estimated incremental reach: +35,000
Attention Metrics Integration
Integrate an attention measurement layer (Adelaide AU or Lumen) for the next flight. Time-in-view of 18.4s suggests strong attention, but a verified score would add a compelling layer to client reporting.
No additional budget required — tag-based